Blog | PA Website Design

Brand Analysis and Rebranding are a Crucial Part of the Web Design Process

Posted by admin on February 21st, 2011

More than just a logo or corporate colors, your company’s brand encompasses everything, from customer perception of your business and products, expertise in the field, quality look and feel, customer care, communication of tone and voice, and much more. Redesigning your website? The web is an excellent platform for brand building and it’s crucial to…

Posted by admin on January 21st, 2011

One of the most important factors in Pennsylvania web design for 2011 is mobile access. The smart phone market is increasing and trends in website analytics suggest that more and more people are using their phones to browse the web, shop, and get information quickly. Taking into account the varying screen sizes possible in mobile…

Posted by admin on December 29th, 2010

What is Web 2.0, and what does it mean for web design in Pennsylvania? The term emerged in 2003 as a way to describe newer websites with dynamic content and elements to enhance user experience. In the early 00’s, the web evolved from “read-only” pages with static html to more attractive, user-friendly, and sharable sites….

Posted by admin on December 22nd, 2010

Pennsylvania businesses, new web design trends emerge every year within the web design industry and it’s important to understand and incorporate them into the upcoming year’s web design strategy. Beyond beautiful web design, your website should be current, visually appealing, and assist your marketing initiatives. If you’re interested in website design in Pennsylvania, read on…

Posted by admin on November 22nd, 2010

If you are a business owner with a website, it’s time you considered a smart phone application that drives business and communicate with customers. Why? Take a look at these compelling statistics. Morgan Stanley Research has recently estimated that the sale of smart phones will outpace the sale of PCs in 2012, and Gartner estimates…

Posted by admin on October 20th, 2010

A pay-per-click (PPC) campaign can boost your company‘s visibility in web search results, even if you don‘t show up on organic search results. PPC advertising allows your business to show up in “sponsored search,” or paid listings, and target customers who are actively searching for your products or services by bidding on keywords that will…

Posted by admin on September 21st, 2010

Pennsylvania website design for ecommerce sites should include a Google Merchant Center feed because as more and more searchers use the features of Universal Search, it is apparent that these searchers take full advantage of the Google product comparison search engine. On Google Shopping, searchers can sort products based on how relative they are to…

Posted by admin on August 13th, 2010

Designing an online shopping site is different than other website design because it is focused on building relationships and making money. It is not nearly as important to showcase the company brand as it is to satisfy consumer’s expectations, and the reason customers choose to shop online is because it is faster and more efficient….

Posted by admin on July 27th, 2010

Many times when clients come to us for website design they ask for contact forms. They expect that the information collected on the form will be emailed to them, and that they can use these emails for lead generation, order fulfillment, and other business processes. This is a relatively inexpensive part of website development, but…

Posted by admin on June 28th, 2010

Microsoft is making strides with many development platforms, with their latest “Microsoft Expression Studio 4″, designed to make website design and development more efficient. Microsoft Expression Studio 4 allows web designers and developers to join together and create applications that are dynamic. Microsoft is endeavoring to make web design more flexible, faster, and improve upon…