Website Design in Pennsylvania Should Now Include Smart Phone Applications

If you are a business owner with a website, it’s time you considered a smart phone application that drives business and communicate with customers. Why? Take a look at these compelling statistics. Morgan Stanley Research has recently estimated that the sale of smart phones will outpace the sale of PCs in 2012, and Gartner estimates that more than 500 million smart phones will be sold in 2012. People are using their phones not only for calls, but also to access their email, the internet, and communicate by text and even video. As a company focused on website design in Pennsylvania, we see evidence of small and medium sized business owners recognizing this trend and asking us to design smart phone applications for their products and services.

We have been asked to design business smart phone applications to accomplish the following:

Reminders for healthcare
Notices of expiration
Locating items at stores
Price comparisons
Pay for purchases by phone
Check online and in-store availability
Sign up for price alerts and promotions
Opt-in text coupons

Many people this holiday season are using their smart phone to find holiday deals, receive price updates and see what others who bought products have to say. Other shoppers post sales and their shopping experiences on Facebook and Twitter, and shoppers can use their smart phones to try to get the best deal or the shortest line.

Smart phone applications can use a camera to capture the bar code of a product and deliver coupons or other information. Some applications can interface with Google results show weather, parking and other nearby services based on location.

From a website design in Pennsylvania perspective, these mobile smart phone applications present a considerable technical challenge because phones come in many different forms and run different technologies. Screen sizes and keyboards are not standard, and some phones have different touch screen technologies as well. So it makes sense from a website design in Pennsylvania perspective to look at the economies of scale and approach the smart phone application problem on a device specific framework, tailoring applications to inpidual devices.

In August, the Nielsen ratings for US smart phone use show that (blackberry) RIM is on top, followed by the iPhone and Android. But when only recent purchasers are compared, the order of the top 3 changes to Android, iPhone and RIM. Therefore designing applications that work for these three technologies seems to make the most sense for smart phone application website design in Pennsylvania.

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