Website Design in Pennsylvania: Tips and Strategies for 2011 Web Design

Pennsylvania businesses, new web design trends emerge every year within the web design industry and it’s important to understand and incorporate them into the upcoming year’s web design strategy. Beyond beautiful web design, your website should be current, visually appealing, and assist your marketing initiatives. If you’re interested in website design in Pennsylvania, read on to learn about these web design strategies for 2011.

Useful (and link rich) footers. A well thought out footer with many links is an excellent example of a 2011 website design strategy—practical and visually appealing with usability in mind. Your users will have an easier time navigating your website and you’ll enjoy the SEO benefits as well.

Mobile compatibility. On cyber Monday of 2010, ecommerce websites saw almost a 150% increase of mobile transactions compared to the previous year. As more internet users are choosing to browse websites and online resources for information, optimizing your website for mobile devices is becoming less of a trend and more of necessity for websites. Pennsylvania web design companies specialize in making online content available and render nicely for different types of mobile devices. Increasing amounts of website visitors are shopping and buying online too.

Ecommerce Mobile Compatibility. If you have an ecommerce website, don’t think that it doesn’t need to be mobile compatible. It’s estimated that shopping on cell phones and portable computers (think iPad, etc) accounted for approximately 5% of online sales (notable, but significant) as opposed to the previous year where mobile shopping sales were too small to measure.* If anything, more shoppers are using their mobile devices to do research and compare prices before making their purchases. Companies offering graphic design in Pennsylvania can ensure your ecommerce website is mobile friendly, as well as design aps that appeal to your online audience.

Designing around videos. We predict that the majority of mobile internet use is centered around watching videos, so this should be one of the considerations for 2011 Pennsylvania website design. Nearly half of all video views in the United States are from YouTube so consider creating your testimonials, ads, and how-to videos and uploading them to an optimized YouTube channel. Create a video gallery page on your website featuring videos linked from YouTube is a straightforward video web design strategy.

You’ll also want to ensure your website is properly displayed on mobile devices—mobile compatibility is one of the top trends for website design in Pennsylvania. Many mobile devices don’t display Flash, so ensure compatibility with AJAX, Javascript, and CSS3. Another important consideration for web design in Pennsylvania is the updating of older code—take the time to ensure your coding is search engine friendly, user friendly, and multi-browser compliant. (Smartphones, IE, Firefox, Google Chrome, and Safari support HTML5, Javascript, and CSS3). Remove your old code and make room for the new. Should you have questions regarding web design in Pennsylvania, contact an experience web design team to help you develop the web presence your company needs.

*Study according to Coremetrics.