Web design goes beyond the merely aesthetic aspects. The elements of a website are made to improve the user’s browsing experience, draw their attention to certain places on the site, and open an easy way to what they are looking for on the web. Keep in mind that not all users are the same and that some may have more difficulty than others when navigating or may use different types of devices to access the web.
Why Is It Important?
Web accessibility means making web design so that any user can use the web with ease.
When talking about accessibility, screen readers or voice control often come to mind, but there are many more things in reality. Some things can go unnoticed, such as the fact that one in 12 people suffers from achromatopsia and does not see colors; therefore, if the design is focused only on colors to transmit information, it becomes useless numbers of users.
Some people have some visual impairment, although they are not recognized as blind. If you design with these people in mind, you will improve any user’s experience, because after all, although we can read and understand the text written in gray on a white background, it does not mean that reading it is easy and pleasant.
On the other hand, there are many forms of Internet browsing. Some users use slow connections or old browsers; others will have a fast connection, the necessary plug-ins installed, and everything updated; use a mouse and keyboard, and others are obliged to use screen readers; some access the Internet from their mobile or tablet and others from a desktop computer.
Web accessibility is important because, in today’s society, we are all fighting for equal opportunities; the same happens in the online environment: the maximum possible number of people should have access to the Web to be able to participate more actively in society than nowadays you can no longer imagine without an internet connection.
Tips To Create An Accessible Web
Many factors can influence the accessibility of a website. Remember that web design is not only design and visual elements, but also the ease of accessing the web’s information.
To create an accessible website, you have to try to comply with a series of rules:
- Create pages that adapt well to any type of device
- That interaction with the web is possible through voice, mouse, keyboard, or other
- Do not make flat pages of plain text without any graphic elements
- Use descriptive alt (alternative) text for images and graphic elements
- Subtitle and transcribe audio and video elements
- Use image maps
- When you link to another website, the link text has to make sense even if it is read out of context
- Create data charts
- Do not rely only on color (texts and graphics on the site must be understandable even to people who are not able to see colors)
- For the presentation of content, you must use CSS style sheets and bookmarks
- Make pages accessible to older browsers (not everyone has access to the latest technologies)
- Organize the site very clear and easy to understand